I went to this on Saturday - INCREDIBLE. It's a must for anyone who loves film/music/theatre/art & design/dressing-up/lots of fun. It was actually one of the most memorable events I have ever been to. In a nutshell, the concept is: pay for ticket, get dressed up according to the word/words that are sent to you, followed by location and time, 1000 people all dressed up too, all meet at secret location - surrounded by actors, performers, musicians, dancers, food, drink, markets, sets (and horses, camels, goats, donkeys + sand in our case!). Then the finale is everyone sits and watches the film to which the whole day has been in tune to, then, and only then is the film title actually revealed. EPIC!